iRobot strengthens the brand's future viability and places a clear focus on innovation.

iRobot announces an important strategic development: The company has entered into a binding agreement with its strategic partner. Picea Completed. The goal of this step is to sustainably strengthen iRobot's financial foundation and position the brand for the long term. Growth, innovation and continuous product development to align.

For customers, everything important remains unchanged. iRobot's operational activities will continue.continued without restrictionsAll services – including the iRobot app, connected features, warranty services, and product and customer support – remain fully available. Product availability and service quality also remain at their usual high level.

At the same time, this new ownership structure creates a strong foundation for the brand's future. With Picea, iRobot gains additional stability and investment power to further its operations. to consistently pursue the innovative product strategyPicea possesses extensive expertise in robotics and cleaning technologies, as well as strong development and manufacturing capabilities. This partnership opens up new opportunities to further develop technologies and accelerate the transfer of innovations into market-ready products.

iRobot is convinced that this step will further strengthen the competitiveness and appeal of the brand. Customers can look forward to exciting further developments and new product innovations This is welcome news that underlines iRobot's commitment to creating intelligent solutions for a clean and comfortable home.

iRobot looks to the future with confidence and looks forward to continuing this journey together with its customers.