iRobot strengthens the future viability of the brand and sets a clear focus on innovation

iRobot announces an important strategic development: the company has a binding agreement with its strategic partner Piceacompleted. The aim of this step is to sustainably strengthen iRobot's financial basis and to build the brand in the long termGrowth, innovation and continuous product developmentto align.

Everything important for customers remains unchanged. The operational operations of iRobot will be continued without restriction. All services – including the iRobot app, connected functions, warranty services, and product and customer support – remain fully available. Product availability and service quality also remain at the usual high level.

At the same time, this new ownership structure creates a strong foundation for the future of the brand. With Picea, iRobot gains additional stability and investment power to itsConsistently pursue innovative product strategy. Picea has extensive expertise in robotics and cleaning technologies as well as strong development and manufacturing capabilities. This partnership opens up new opportunities to further develop technologies and convert innovations into market-ready products more quickly.

iRobot is convinced that this step will further strengthen the competitiveness and attractiveness of the brand. Customers are allowed to exciting further developments and new product innovationswhich underline iRobot's claim to create intelligent solutions for a clean and comfortable home.

iRobot looks to the future with confidence and looks forward to continuing on this path together with its customers.